He topped Triple J’s Hottest 100 with his Thrift Shop tune which generated more than 68 million views to it’s film clip on Youtube. Yet, as uncool as it is to say, this is the first time I had heard of Macklemore or heard the song.

The reason I’m posting it here on Sleevage is that Macklemore not only self published this album (smart move) but he also produced a video for the Deluxe Edition of his album. Which is found exclusively on his own store.

The faux gator skin, gold foil and custom artworks for each of the 18 tracks shows that he means business. The end result doesn’t look that special when compared to some of the more outrageous boxsets around and the design looks fairly standard but we like the fact a video was made to explain the reason and showcase what you get. If only more artists took pride in the packaging for their music.

Watch the video and remember, the first 45 seconds is the main reason we started Sleevage.

We can’t find details on who designed the case so we’re going to assume it was Ryan Lewis who also took the photos and edited this video.

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