Andrew W.K: I Get Wet

This reminds me of the Pantera album Vulgar Display of Power only the aftermath. It’s an album cover that says to the viewer “this album is going to musically leave you bleeding”.

The cover achieved cut through by featuring such an iconic photo. In ads for music sales on TV where the album covers fly in quickly and you have a brief second to digest them it’s covers like these that stand out. AWK also made sure to saturate the media with this image when the album came out, it featured on magazine covers, his film clip, tour posters. It was the single image that informed people of Andrew WK’s emergence.

And much like the Pantera album there is still confusion as to the real story behind how the final image was produced.

Taken from the Wiki entry;
“Andrew has stated that he attempted to create the nose bleed with a self-inflicted blow from a piece of a cinder block; however this proved unsuccessful and he created his nosebleed using a bottle of pig’s blood (or some other animal) acquired from a butcher’s shop. However, Andrew has recently denied that the cinder block story is true, although he has told the story himself during various interviews. The only constant fact is that there was some sort of animal blood used. It is highly suspected that the “blood” was mostly created through common movie special effects. Many music retailers that feared that the cover was too graphic to be shown in public covered the image with a black sticker which only enticed fans to look into the true meaning of the photo.”

It has been suggested that this covering/banning of the artwork was orchestrated to help sell more CDs. The actual photo was taken by Roe Ethridge, he talks about the cover photo in an interview here.

The lesson here is that everyone loves a good story and labels know this all to well.
Conspiracy Theory: For those that want to delve deeper there is actually a larger conspiracy theory around AWK and a mysterious person called “Steev Mike”. It’s more confusing than LOST.

The back of the album is your standard track listing and a photo of AWK trying to look like Mike Patton from the early days.

Andrew W.K: I Get Wet Back

The album also shipped with a type version across the top. (The other version had stickers) This is one time where I prefer the type version, it’s like a wanted poster.

Andrew W.K: I Get Wet Type Version

The cover photo even spawned a T-Shirt (buy it here) that speaks directly to fans. It’s actually pretty cool.

Andrew W.K Bloody Shirt

The only song I remember is the first single “Party Hard” which would have to be his most popular song by far.

AWK is actually touring Australia this December (tour dates here) so surprise grandma with front row tickets.

Andrew W.K: I Get Wet

Andrew W.K: I Get Wet

This reminds me of the Pantera album Vulgar Display of Power only the aftermath. It’s an album cover that says to the viewer “this album is going to musically leave you bleeding”.

The cover achieved cut through by featuring such an iconic photo. In ads for music sales on TV where the album covers fly in quickly and you have a brief second to digest them it’s covers like these that stand out. AWK also made sure to saturate the media with this image when the album came out, it featured on magazine covers, his film clip, tour posters. It was the single image that informed people of Andrew WK’s emergence.

And much like the Pantera album there is still confusion as to the real story behind how the final image was produced.

Taken from the Wiki entry;
“Andrew has stated that he attempted to create the nose bleed with a self-inflicted blow from a piece of a cinder block; however this proved unsuccessful and he created his nosebleed using a bottle of pig’s blood (or some other animal) acquired from a butcher’s shop. However, Andrew has recently denied that the cinder block story is true, although he has told the story himself during various interviews. The only constant fact is that there was some sort of animal blood used. It is highly suspected that the “blood” was mostly created through common movie special effects. Many music retailers that feared that the cover was too graphic to be shown in public covered the image with a black sticker which only enticed fans to look into the true meaning of the photo.”

It has been suggested that this covering/banning of the artwork was orchestrated to help sell more CDs. The actual photo was taken by Roe Ethridge, he talks about the cover photo in an interview here.

The lesson here is that everyone loves a good story and labels know this all to well.
Conspiracy Theory: For those that want to delve deeper there is actually a larger conspiracy theory around AWK and a mysterious person called “Steev Mike”. It’s more confusing than LOST.

The back of the album is your standard track listing and a photo of AWK trying to look like Mike Patton from the early days.

Andrew W.K: I Get Wet Back

The album also shipped with a type version across the top. (The other version had stickers) This is one time where I prefer the type version, it’s like a wanted poster.

Andrew W.K: I Get Wet Type Version

The cover photo even spawned a T-Shirt (buy it here) that speaks directly to fans. It’s actually pretty cool.

Andrew W.K Bloody Shirt

The only song I remember is the first single “Party Hard” which would have to be his most popular song by far.

AWK is actually touring Australia this December (tour dates here) so surprise grandma with front row tickets.





15 Comments

  1. Just discovered your site. Love it!

    May I suggest adding a release date to your album information? Sometimes I have no idea whether the album cover you are critiquing is old or new or what…

    Thanks!

  2. Hey Capnkurt,

    good idea. We’ll get this added ASAP.

  3. Guys I’m a new reader too. All I can say is please update more often! This site is truly fantastic, and I love getting the inside scoop on production details.

  4. It’s a shame Andrew WK is all about shock value and cool merch and less about the ACTUAL product.

  5. Andrew is some sort of a evangelist right now. Not in the Christian sense. But more a self-proclaimed administer of good vibes.

  6. This cover art is actually so disgraceful that it becomes sort of “classic”. Very intense! =)

  7. People say that this cover is purely for shock value however I think its more about the music than many other covers. The picture sums up the sound – grungy, bit distorted and very powerful. The one thing I would change about it is that I would have the artist smiling as the band is essentailly a party sound.

  8. This is one of my all-time favourite album covers. But I agree with bugle that it kind of sends the wrong message – I would mmmmmaybe just have gone with changing the background to white (or maybe some kind of slightly obnoxious colourful retro wallpaper) to make the look lessweltschmertz-und-angst.

  9. love this website…
    i bought the AWK-album when i was a kid.
    never knew the meaning and history of the cover, until now…

    keep the good work.

  10. hey… your site is fabulous…just to let you know the YouTube link for this page is missing

  11. Yeah… more people need to know about this site. Absolutely awesome… I have a mild addiction.

    As far as this cover goes, agreed it doesn’t quite represent the music, but perhaps this is intentional… it still works for me. I saw this guy at Meredith and initially people were like “WHAT THE HELL IS THIS GUY DOING”, and admittedly he looked like a loonatic, by the end of it, people were partying in droves… crazy man… Live performance is what he’s all about in my opinion.

  12. this album cover has always annoyed me. perhaps it is just andrew who annoys me. Not sure.

    regardless this album cover blows for lack of anything interesting other than simple violent attraction. If I wanted that I would just switch on the news.

  13. He bought pig blood to create this photo? What an idiot.

  14. I’ve got a poster of this cover. Maybe i should put on the wall in my new apartment. Do you think my girlfriend agrees to it?

  15. the first time i saw this cover i was totally shocked!
    it was awesome, but the tracks, i don’t know, i just could listen party hard, i wonder it’s his best song

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