Beck: The Information
The packaging for Beck’s latest album The Information consists of a blank grid cover and a random set of stickers for each release designed by various artists. The idea is to mix and match as you choose to create your own custom cover.
If there was any reason to actually buy a physical CD in this digital age, this is it.
Here are some custom covers found on the Beck Gallery site and Amazon:
Unbelievably, because this may give the album an “unfair advantage”, the album is not eligible for the UK charts. Shouldn’t the industry be supporting this so they actually have people wanting to buy the CDs? It baffles me.
Cover art by Beck. Art direction and design by Matt Maitland/Gerard Saint at Big Active with Beck. Sticker art by Jody Barton, Beck, Juliette Cezar, Estell & Simon, David Foldvari, Genevieve Gauckler, Michael Gillette, Jasper Goodall, Mercedes Helnwein, Han Lee, Matt Maitland, Ari Michelson, Parra, Melanie Pullen, Gay Rie[***]aleksey Shirokov, Will Sweeney, Kam Tang, Adam Tullie, Kensei Yabuno, Vania Zouravliov, 2006.
Update: Check Pinebenders Design Your Own Cover sleeve designed back in 2002.
Ash:
Beck has made buying the album an integral part of the experience.
Not only is the guy a musical god he’s got the right peopel doing his marketing for him.
I’m pff the buy the album now and submit my creation.
# 08 Oct 06 at 8:14 pm
Ash:
I just read the part about it being denied UK chart status because the cover art would give the album an unfair advantage. haha that’s crazy. Being penalized for creating something unique.
# 30 Jul 07 at 9:43 pm
reidmix:
I agree, I mean graph-paper and a 13 year old girls’ sticker collection is clearly an unfair advantage. :)
# 06 Jul 08 at 8:37 am