Beck: Information

The packaging for Beck’s latest album The Information consists of a blank grid cover and a random set of stickers for each release designed by various artists. The idea is to mix and match as you choose to create your own custom cover.

If there was any reason to actually buy a physical CD in this digital age, this is it.

Here are some custom covers found on the Beck Gallery site and Amazon:

Beck: The Information Custom Cover 5

Beck: The Information Custom Cover 6

Beck: The Information Custom Cover 2

Beck: The Information Custom Cover 3

Beck: The Information Custom Cover 4

Unbelievably, because this may give the album an “unfair advantage”, the album is not eligible for the UK charts. Shouldn’t the industry be supporting this so they actually have people wanting to buy the CDs? It baffles me.

Cover art by Beck. Art direction and design by Matt Maitland/Gerard Saint at Big Active with Beck. Sticker art by Jody Barton, Beck, Juliette Cezar, Estell & Simon, David Foldvari, Genevieve Gauckler, Michael Gillette, Jasper Goodall, Mercedes Helnwein, Han Lee, Matt Maitland, Ari Michelson, Parra, Melanie Pullen, Gay Rie[***]aleksey Shirokov, Will Sweeney, Kam Tang, Adam Tullie, Kensei Yabuno, Vania Zouravliov, 2006.

Update: Check Pinebenders Design Your Own Cover sleeve designed back in 2002.

Beck: The Information

Beck: Information

The packaging for Beck’s latest album The Information consists of a blank grid cover and a random set of stickers for each release designed by various artists. The idea is to mix and match as you choose to create your own custom cover.

If there was any reason to actually buy a physical CD in this digital age, this is it.

Here are some custom covers found on the Beck Gallery site and Amazon:

Beck: The Information Custom Cover 5

Beck: The Information Custom Cover 6

Beck: The Information Custom Cover 2

Beck: The Information Custom Cover 3

Beck: The Information Custom Cover 4

Unbelievably, because this may give the album an “unfair advantage”, the album is not eligible for the UK charts. Shouldn’t the industry be supporting this so they actually have people wanting to buy the CDs? It baffles me.

Cover art by Beck. Art direction and design by Matt Maitland/Gerard Saint at Big Active with Beck. Sticker art by Jody Barton, Beck, Juliette Cezar, Estell & Simon, David Foldvari, Genevieve Gauckler, Michael Gillette, Jasper Goodall, Mercedes Helnwein, Han Lee, Matt Maitland, Ari Michelson, Parra, Melanie Pullen, Gay Rie[***]aleksey Shirokov, Will Sweeney, Kam Tang, Adam Tullie, Kensei Yabuno, Vania Zouravliov, 2006.

Update: Check Pinebenders Design Your Own Cover sleeve designed back in 2002.





8 Comments

  1. Beck has made buying the album an integral part of the experience.

    Not only is the guy a musical god he’s got the right peopel doing his marketing for him.

    I’m pff the buy the album now and submit my creation.

  2. I just read the part about it being denied UK chart status because the cover art would give the album an unfair advantage. haha that’s crazy. Being penalized for creating something unique.

  3. I agree, I mean graph-paper and a 13 year old girls’ sticker collection is clearly an unfair advantage. :)

  4. I love the way this album art works, really great idea. I really don’t see why it would have an unfair advantage as its still only a cd with stickers, its still the same price. What about artists that release special edition two disc, or re-issue with extra tracks? surely it pretty much adds up to the same thing.

  5. I Agree,, Itss Rather Cool!

  6. I think he should make it a contest and use the album cover he likes best on the next 1000 copies–

  7. Interactive album art. A definite step forward. This should prompt people to buy the album as a whole rather than just pick out songs here and there on iTunes. Beck pretty much knows that great music needs to have a great cover or package.

  8. [...] only mainstream artists who are doing anything innovative. Moldover, Menomena, ALB, Bright Eyes, Beck and Pine Bender all have innovative covers and yet they would be the bands you’d think would [...]

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