For the record, after working on Trans. for some time, the word “iconic” became a funny buzz word that we'd laugh at. The term “iconic” and all that wasn't lost on us. There is something oxymoronic about “making it iconic”.

I almost forgot about the coincidence with that SFK album. None of us knew about it until everything was finalized and almost to print. I remember discussions to change the cover and start all over. I don't think anyone wanted to offend SFK. In the end, the two covers were different enough to be seen as a neat coincidence.

Why dont they just ask “make us the best damn cover you can do” or” make something you'll be proud to show off” that might be a better way to say it. hehe album designs become iconic due to their place in history. They first need to start out as “interesting”

It's not like designers don't shoot for the highest echelon, it's not like we're not aiming to be 'iconic', but 'iconic' isn't reached through design alone. Do they think Dark Side of the Moon's cover would have been iconic if the album wasn't amazing? Same for Unknown Pleasures?

I believe in the power of design but like one of my favourite bands spout, good frames don't save bad paintings, and great design doesn't make an album of by-the-numbers floppy haired indie pop iconic if the music is shite.

For the record, I think this album is fantastic, I'm just venting about clients that blame the bombing of their album on design choices.

Ok, going back into shell now.

I really liked that moment – it seemed bigger than the both of them, if you know what I mean. btw, You have been working with my wife Rachael at Secret Service recently. Small world.