Extreme Music: Directors Cuts

I have nothing but love for Extreme Music’s “Directors Cuts” series. Not only is it some of the best production music you can buy it and makes even the simplest thing come alive it also comes in the funkiest packaging around.

We use the the “Directors Cuts” on websites and games we produce as Soap Creative. And while Extreme offer a wide variety of production music it’s this series that makes you feel like Michael Bay or Jerry Bruckheimer.

It’s actually a joint venture between Extreme Music and Hans Zimmer’s (famous music composer who’s probably be the only guy to call Danny Elfman out in composer showdown) company Remote Control Productions. Well technically it was his previous company Media Ventures but they hit a little legal trouble.
Note: Money and friends don’t mix.
Here’s an article from 2001 about the venture.

Extreme Music: Directors Cuts Open

A few examples of how we’ve used it can be found here and here. This last audio touch is what makes these projects for me.

It’s funny as I know quite a few of the “fantasy adventure” tracks now and I hear them from time to time in trailers for movies and other websites.

If you’re like me and like to browse the entire catalogue looking for that right track you can also get the DVD version. It comes in a jumbo case as seen below.

Extreme Music: Directors Cuts DVD
Extreme Music: Directors Cuts

The CD’s are shipped to companies for free and you only pay for what you use. At $125 per 30 seconds it can get expensive but cheaper and faster than commissioning custom music. Although if you have the time and budget custom music can be a better solution.

We commissioned a sound designer to create custom sound tracks for a site we did last year for Foxtel called “see something. feel something.” The music is amazing and would have been impossible to find on a production CD.

The fact they ship the CD’s for free and that their website is also quite easy to use you’d think expensive packaging like this would be unnecessary. But there is stiff competition in this field and any way to stand out is worth the expense. Spend money to make money I guess.

Sleevage I Didn’t Know That: Hans Zimmer was a member of “The Buggles”. No shit!

Extreme Music: Directors Cuts

Extreme Music: Directors Cuts

I have nothing but love for Extreme Music’s “Directors Cuts” series. Not only is it some of the best production music you can buy it and makes even the simplest thing come alive it also comes in the funkiest packaging around.

We use the the “Directors Cuts” on websites and games we produce as Soap Creative. And while Extreme offer a wide variety of production music it’s this series that makes you feel like Michael Bay or Jerry Bruckheimer.

It’s actually a joint venture between Extreme Music and Hans Zimmer’s (famous music composer who’s probably be the only guy to call Danny Elfman out in composer showdown) company Remote Control Productions. Well technically it was his previous company Media Ventures but they hit a little legal trouble.
Note: Money and friends don’t mix.
Here’s an article from 2001 about the venture.

Extreme Music: Directors Cuts Open

A few examples of how we’ve used it can be found here and here. This last audio touch is what makes these projects for me.

It’s funny as I know quite a few of the “fantasy adventure” tracks now and I hear them from time to time in trailers for movies and other websites.

If you’re like me and like to browse the entire catalogue looking for that right track you can also get the DVD version. It comes in a jumbo case as seen below.

Extreme Music: Directors Cuts DVD
Extreme Music: Directors Cuts

The CD’s are shipped to companies for free and you only pay for what you use. At $125 per 30 seconds it can get expensive but cheaper and faster than commissioning custom music. Although if you have the time and budget custom music can be a better solution.

We commissioned a sound designer to create custom sound tracks for a site we did last year for Foxtel called “see something. feel something.” The music is amazing and would have been impossible to find on a production CD.

The fact they ship the CD’s for free and that their website is also quite easy to use you’d think expensive packaging like this would be unnecessary. But there is stiff competition in this field and any way to stand out is worth the expense. Spend money to make money I guess.

Sleevage I Didn’t Know That: Hans Zimmer was a member of “The Buggles”. No shit!





6 Comments

  1. If there’s one company that “gets it” when it comes to the marketing of production music, it’s Extreme Music.

    They’ve always had high standards, and have been an inspiration to us as we set out to launch a catalog of our own using only online delivery… (our site, incidentally, has won some attention along the way from the web design community).

    Unfortunately our approach has meant that, to date, we haven’t had the pleasure of producing kick ass physical packages the likes of which Extreme consistently releases… though we’re hoping that changes very soon. :)

    Kudos to you, Ash and Sleevage, for recognizing that the production music library world does, on occasion, get it right – both in the music and the packaging.

    Keep up the great work!

  2. I remember taking a photo of a case I found a while back, http://www.flickr.com/photos/thedeplorableword/376422581/

    It’s like nothing I’ve ever seen before, nothing really says film music like a clackerboard.

  3. Yeah they feel realy nice to hold. You have one on your desk and everyone comments when they first see it.

    It’s an obvious design but it so easily could have been a cheap jewel case and no one would take any notice of it.

  4. Oh forgot to mention the copy is fantastic. I’ll edit the post with some of the song titles. They are hilarious.

  5. “STAY FOCUSED”

  6. That seems a pretty good album. I like the CD and the case.

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