If you were to pitch this idea in sketch form the concept would look pretty boring. But the combination of stark photo and chunky sans serif type create a cover that still today looks fresh. And like all good covers it’s memorable.
The look and feel of the album was carried through with the rest of the packaging and the subsequent singles.
One small factiod about the album I found interesting was “The entire album was provided on Massive Attack’s website for legal download many months before it was released on CD.”
For an album release in 1998 that must have meant all of 300 people could have downloaded it :)