My favorite new band of 2007 so far! And some of the best cover art I’ve seen in a while. Illustrated by Craig Thompson, best known for his graphic novel ‘Blankets’.
The cover has four sides and the die-cuts reveal the disc or tray artwork behind. Rotating the disc creates variations of the artwork. A brilliantly executed concept that makes the artwork interactive and fun.
Update: The artwork featured above is the iTunes artwork. Below are photos of the actual CD version of the artwork with its interactive die cuts.
When the band recently toured Europe they asked Craig to come along and draw live on stage. Craig blogged about it here.
Pitchfork also elaborate on the collaboration here. Seim explains the collaboration like so: “[Thompson]‘s stretching a giant (approx. 3′x9′) piece of butcher paper horizontally across the back of the stages and visually interpreting our set behind us with a brush & ink as we play. Pretentious? Maybe. But super fun all the same.”
Photos stolen from here.
And what does Craig do with the piece at the end of the concert? Tears it up and gives it out to the audience!
Here’s a video of Ash playing with the cover which will explain the concept of the cover to all those who can’t read properly.
If record labels want listeners to buy more albums in-store instead of online then they need to encourage more artwork concepts like this. The music and art mix perfectly to create an experience you won’t get from just a download.
Lastly you can get the artwork as a poster for a measly $10 on Barsuk’s website here.