Pet Shop Boys: Yes

If ever there was doubt about what was the inspiration behind the latest cover for “Yes” from the Pet Shop boys I think this quote covers it all.

“When we had our first meeting about this album, Neil and Chris said that this was their most ‘pop’ album in a long time and the idea of creating something very bright and colourful – as we had for their ‘Introspective’ album – really appealed to them,” says Mark Farrow. “They had also been inspired by the Gerhard Richter 4900 exhibition at the Serpentine gallery which featured panels of brightly coloured squares.”

Farrow Design once again provided the design and continue their long stading relationship with the band. While some record labels treat design agencies like disposable toys it’s nice to see bands sticking by design houses for extended periods of time.

Here is Gerhard Richter (that has to be one of the most German names I have ever heard) talking about his 4900 exhibition.

Personally I hate this type of minimal art BS. But I do like it when juxtaposed with a stained glass window like this one featured on his Wikipedia page for the Cologne Cathedral.

Cologne Cathedral

Is the colored squares forming a “tick” which is a literal translation of the album name lazy or inspired? While I think in an artistic sense it is lazy (or uninspired) from a graphic design point of view I think its a beautiful solution. The art can be easily translated to a number of mediums and it lends itself to a multitude of remixes and interpretations for future singles. As seen below with the Love Etc. singles. And more importantly, for bands these days, it was probably cheap to produce. Although Farrow’s services would not come cheap.

Pet Shop Boys Love Etc.
Pet Shop Boys Love Etc. 2
Pet Shop Boys Love Etc. 2 Black

Oh and to throw in another positive the artwork reduces down to a thumbnail well and so browsing iTunes or Amazon it’s simple enough to stand out.

The album photos also features the coloured squares breaking up photos of the duo. This might have been done to hide the fact they only had two photos and no idea for this part.

Pet Shop Boys Love Etc. Lowe
Pet Shop Boys Love Etc. Tannant

In addition to the album there was also a Limited Edition double disc seen below.

Pet Shop Boys Love Etc. Limited Edition

But you can’t call yourself a fan unless you buy the super limited edition 11 x vinyl edition which will consist of the album tracks split over eleven separate vinyl records, each in a coloured sleeve, all housed in a smoked Perspex case. Yours for just £300! Ouch. Sorry they are sold out already.

Here’s two highlights;

• Additional 12th sleeve contains giclee art print hand signed and numbered by Neil Tennant and Chris Lowe, plus heavyweight information card containing full track list, credits and colour key.
• When correctly arranged the eleven album sleeves will allow you to make up your own tick, measuring some eight feet in length.
(Why would you want to do this!! Seriously) If you have done this please send us the photo.

Pet Shop Boys: Yes Super Limited Vinyl
Pet Shop Boys: Yes Super Limited Vinyl 2
Pet Shop Boys: Yes Super Limited Vinyl 3
Pet Shop Boys: Yes Super Limited Vinyl 4
Pet Shop Boys: Yes Super Limited Vinyl 5

These limited edition sets were produced by The Vinyl Factory which seems to be making a name for itself producing hi-end fan porn.

If anyone has paid attention to what NIN has been doing lately you can see that this trend is here to stay. It seems to be a legitimate way for fans to make some real dosh. It’s the new basketball cards where collecting stuff will someday pay off….

This time the album is white and the limited editions are black where as it was the opposite for the “Fundamental” album which was black with the single in white.

Here is the official film clip and the pre-release “listening clip” for the Love Etc singles. I love that labels are embracing the “listening clip” as a legitimate way to promote a song.

Here’s the official clip. Sad no pixels in this one. It reminds me of a Gilbert and George piece of art.

As we always seem to hark on about it’s nice to see the Pet Shop Boys official site take on the look of the album. Although I wish they would do away with the 100% flash interface, especially in the news section.

PSB site

Lastly the actual CD itself (yes music still comes on CD’s) is devoid of colour.

Pet Shop Boys: Yes CD

Freud’s Corner: Is the tick a subconscious symbol for the male erection?

You can read more about the cover here on Creative Review’s blog.

Pet Shop Boys: Yes

Pet Shop Boys: Yes

If ever there was doubt about what was the inspiration behind the latest cover for “Yes” from the Pet Shop boys I think this quote covers it all.

“When we had our first meeting about this album, Neil and Chris said that this was their most ‘pop’ album in a long time and the idea of creating something very bright and colourful – as we had for their ‘Introspective’ album – really appealed to them,” says Mark Farrow. “They had also been inspired by the Gerhard Richter 4900 exhibition at the Serpentine gallery which featured panels of brightly coloured squares.”

Farrow Design once again provided the design and continue their long stading relationship with the band. While some record labels treat design agencies like disposable toys it’s nice to see bands sticking by design houses for extended periods of time.

Here is Gerhard Richter (that has to be one of the most German names I have ever heard) talking about his 4900 exhibition.

Personally I hate this type of minimal art BS. But I do like it when juxtaposed with a stained glass window like this one featured on his Wikipedia page for the Cologne Cathedral.

Cologne Cathedral

Is the colored squares forming a “tick” which is a literal translation of the album name lazy or inspired? While I think in an artistic sense it is lazy (or uninspired) from a graphic design point of view I think its a beautiful solution. The art can be easily translated to a number of mediums and it lends itself to a multitude of remixes and interpretations for future singles. As seen below with the Love Etc. singles. And more importantly, for bands these days, it was probably cheap to produce. Although Farrow’s services would not come cheap.

Pet Shop Boys Love Etc.
Pet Shop Boys Love Etc. 2
Pet Shop Boys Love Etc. 2 Black

Oh and to throw in another positive the artwork reduces down to a thumbnail well and so browsing iTunes or Amazon it’s simple enough to stand out.

The album photos also features the coloured squares breaking up photos of the duo. This might have been done to hide the fact they only had two photos and no idea for this part.

Pet Shop Boys Love Etc. Lowe
Pet Shop Boys Love Etc. Tannant

In addition to the album there was also a Limited Edition double disc seen below.

Pet Shop Boys Love Etc. Limited Edition

But you can’t call yourself a fan unless you buy the super limited edition 11 x vinyl edition which will consist of the album tracks split over eleven separate vinyl records, each in a coloured sleeve, all housed in a smoked Perspex case. Yours for just £300! Ouch. Sorry they are sold out already.

Here’s two highlights;

• Additional 12th sleeve contains giclee art print hand signed and numbered by Neil Tennant and Chris Lowe, plus heavyweight information card containing full track list, credits and colour key.
• When correctly arranged the eleven album sleeves will allow you to make up your own tick, measuring some eight feet in length.
(Why would you want to do this!! Seriously) If you have done this please send us the photo.

Pet Shop Boys: Yes Super Limited Vinyl
Pet Shop Boys: Yes Super Limited Vinyl 2
Pet Shop Boys: Yes Super Limited Vinyl 3
Pet Shop Boys: Yes Super Limited Vinyl 4
Pet Shop Boys: Yes Super Limited Vinyl 5

These limited edition sets were produced by The Vinyl Factory which seems to be making a name for itself producing hi-end fan porn.

If anyone has paid attention to what NIN has been doing lately you can see that this trend is here to stay. It seems to be a legitimate way for fans to make some real dosh. It’s the new basketball cards where collecting stuff will someday pay off….

This time the album is white and the limited editions are black where as it was the opposite for the “Fundamental” album which was black with the single in white.

Here is the official film clip and the pre-release “listening clip” for the Love Etc singles. I love that labels are embracing the “listening clip” as a legitimate way to promote a song.

Here’s the official clip. Sad no pixels in this one. It reminds me of a Gilbert and George piece of art.

As we always seem to hark on about it’s nice to see the Pet Shop Boys official site take on the look of the album. Although I wish they would do away with the 100% flash interface, especially in the news section.

PSB site

Lastly the actual CD itself (yes music still comes on CD’s) is devoid of colour.

Pet Shop Boys: Yes CD

Freud’s Corner: Is the tick a subconscious symbol for the male erection?

You can read more about the cover here on Creative Review’s blog.





13 Comments

  1. I'm a really big fan of the new Pet Shop Boys artwork. It's very Farrow, and it's very Pet Shop Boys. It seems to carry on very nicely from the rest of their back catalogue. What struck me was how insanely, beautifully simple it all is, I care very little for the explanations – we all need to do that as designers. It just works: as branding and as record design.

  2. I agree. This series of designs does fit in with the PSB's aesthetic. The whole thing is beautifully executed.

  3. Thanks for the informative post…great site too, just discovered it!

    : )

  4. Is it just me, or does Neil Tennant's animated head bear a disturbing resemblance to Bobby Hill?

  5. You guys should really hire a proofreader!

    I like the *content* of the articles, but the *grammar* (especially in this article) is straight out of fifth grade!

  6. Can we hire you to proof the articles? And yes I only got till the 4th round of “Are you smarter than a 5th grader”

  7. It's similar, but I love the Introspective artwork so much more. The record sleeve has those awesome yellow pictures of them with a dog.

    Gerhard Richter is great. Sonic Youth's Daydream Nation features one of his paintings on the cover.

  8. This album and its artwork in my opinion is the best packaging since Very Relentless (1993). I was excited then about all the plastic bubble wrap CD packs, and I am just as excited to collect all the limited edition packaging for this wonderful new album. YES! Thanks for a brilliant masterpiece.

  9. what a great site! thanks! It's a fantastic site for those of us who design for music! Love the cover of 'YES'!

  10. what a great packaging and color used in covers, It's a fantastic plastic bubble wrap CD packs and awesome yellow pictures The whole thing is beautifully executed.
    Photo Printing Service

  11. The tick is made up of eleven color squares which correlate to the various editions. They also seem to represent the eleven songs on the album. Even the square outlines that appear on the disk itself are eleven in number.

  12. The tick is made up of eleven color squares which correlate to the various editions. They also seem to represent the eleven songs on the album. Even the square outlines that appear on the disk itself are eleven in number.

  13. [...] of compilation packs/limited edition runs these days is very high. I’m reminded of the Pet Shop Boys “Yes” packaging. At least this one is only $100 and not [...]

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