There is something very satisfying about an object that is tactile and, although this piece of art is not worth touching, the appearance of tactility is rich enough for me to need to reach out and grab the CD. (I imagine if this were hanging on a wall, I would standing way too close to it.)
The artist, Julian Gross, who might be the bloke in The Liars, but don’t take my word for it, has created something that appeals to my penchant for branding by creating that vertical “YYY” out of rough-hewn fabric. Perhaps being a little slow on the uptake, it took me some time to notice that he had “branded” and that, to me, is also very positive – that the cover art is not screaming “look at me, I’m a Yeah Yeah Yeahs’ CD”. Predictably, record executive types felt we consumers would not be able to connect the dots and the cover we see is emblazoned with a not unattractive script.